Kylie Jenner Files For "Rise and Shine" Catchphrase Trademark

Kylie Jenner is wasting no time to quickly slam a trademark on "Rise and Shine" catchphrase she recently created in a video that took that internet by storm to notch a billion views.

The catchphrase was not an idea she had to brainstorm to come up with as it was a spontaneous mum to child reaction. It happened that she was doing a YouTube tour of her office and on getting to where she laid her 20-month-old daughter, Stormi, that looked sang the song "Oh, rise and shine".

That eventually turned out to be a bomb and has been recreated over and over on many platforms such that it recorded a billion views on TikTok alone.

However, she has reportedly filed in an application to own the catchphrase in legal documents submitted to the U.S Patent and Trademark office for use on her clothing brands.

She intended to use the trademark of products like, headgear, cloths,belts, pants, coats, gloves, headband the list goes on and also for her Kylie cosmetic products