'Avengers: Endgame' Upsets 'Avatar' In Global Market Dominance

For almost a decade, Avatar has dominated the global box office as the biggest earner of all-time but upon Marvel and Disney re-issued the blockbuster film 'Avengers: Endgame', the James Cameron's film had to settle for the second place behind Endgame. Presently, Endgame has gulped in $2.790.2 billion in the worldwide market, staying clear Fox's 2009 sci-fi film by $500,000 with most of the earnings coming from China.

After Joe and Anthony Russo-directed film made an impressive performance in its opening weekend, upsetting the previous record set by its predecessor Avengers: Infinity War and later overtook Titanic to notched at No. 2 ($2.28 billion) within 12-day global cume, Marvel contemplated a re-issue might just do the needful for the film to dethrone Avatar considering its performance in the international market.

That decision eventually did the magic for the studios after it released the re-issue on June 29. Fast forward to last weekend, from $1.936 billion gross from the international market, China alone added a domestic gross of $629 million and that is 75 per cent more than what its predecessor Infinity War got from China ($359 million in 2018). 

Announcing the record milestone reached by Endgame at the Comic-Con on Saturday, Disney's co-chairman and creative officer Allan Horn said, "A huge congratulations to the Marvel Studios and Walt Disney Studios teams, and thank you to the fans around the world who lifted 'Avengers: Endgame' to this historic heights."

In his statement, he also teased that more is yet to come from Avengers and that the Studios will "look forward to the future of both the Marvel Cinematic Universe and Pandora."

However, the stunt made by Marvel to overtake Avatar might not last for long as it is understood that there potentially will be a re-issue of the film next year and that might return the James Cameron's film back to the top spot.