Kylie Jenner's Mighty Tweet Cost Snapchat $1.3 Billion

Kylie Jenner pulled a popularity stunt on Snapchat and that led to the social media app stock value to lose $1.3 billion hours later. 

On Wednesday, the mother-of-one who has about 128M followers on Instagram and Twitter combined, would not have thought what she was about to tweet would plunge the social media value on the stock market by 7.2%. 

"Sooo does anyone else not open Snapchat any more? Or is it just me...ugh this is so sad," the reality show star wrote in a tweet.

However, not only Kylie's mighty tweet has cost the Snapchat to loss money on the market, analysts say recent changes to the app also has to do with the downward trend of it stock value.