Nike Making Massive Transformation To Maintain Market Dominance

Nike CEO Matt Parker

Footwear and clothing maker Nike is rolling massive plan to maintain it market dominance, in an attempt to keep off daring competition from Adidas, Under Armour or any other.
According to sources, the company is exploring every means to reach out to the consumer and that is coming in form of membership, digital access of new arrivals and any means to ensure "direct connection" said it CEO Matt Parker
"The company is going through a massive transformation. The whole speed to market, the connection to the consumer, the direct connection we have to consumers, powered by digital and membership, is enormous. This is a massive change," said Parker.
Nike, which is the largest-sportswear in the United States, is now focusing on keeping it product line narrower for easier access and ensuring sales can be done more directly to consumer than ever before.
According to Parker, the company wants to retain it strong hold on the market by reforming it e-commerce, redefining how consumer access it product even more better than it has been and partnering with Amazon.