Adidas Surpasses Under Armour To Become Largest Sportswear Behind Nike
Footwear and clothing maker Adidas has been having a remarkable which has surpassed it key competitors Under Armour and Nike to be second largest sportswear in the US alone.
Growth of the brands sales has increased by 31% with earnings growth up by more than 20 percent while other two have been recording decrease in sales over the years.
The Adidas's Head in North America Mark King, owed the brand's performance to ensuring the right products are always available having extended on online shopping site with mobile phones shopping app available to consumers.
"We're focusing on what the consumer wants," Mark says.
Meanwhile, Under Armour which now trailed behind Adidas has its sales dropped by 12% and Nike which is still the largest sportswear sales has decreased by 3%.
Growth of the brands sales has increased by 31% with earnings growth up by more than 20 percent while other two have been recording decrease in sales over the years.
The Adidas's Head in North America Mark King, owed the brand's performance to ensuring the right products are always available having extended on online shopping site with mobile phones shopping app available to consumers.
"We're focusing on what the consumer wants," Mark says.
Meanwhile, Under Armour which now trailed behind Adidas has its sales dropped by 12% and Nike which is still the largest sportswear sales has decreased by 3%.
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